“Fair Trade Certified™ Means Business”
Thursday, March 13th, 2008[Note from Blog Admin: Alaffia will also have a booth at Expo West this weekend. However, Alaffia is not a Transfair “licensee” because Transfair has opted not to consider fair trade certification for shea butter, stating that there is not enough evidence of unfair market practices in the shea butter market. You don’t need a Tranfair guide however to check us out. If you’re at the Expo, you are most welcome to come by the Alaffia booth and find out more about fair trade shea butter.]
Fair Trade Certified Products Step into the Natural Foods Limelight at Expo West
Oakland, CA (February 26, 2008) -In 1998, Will Smith’s “Gettin’ Jiggy Wit It” became a billboard chart-topper, organic became a new buzzword for the mainstream consumer, and TransFair USA opened its doors with Fair Trade Certified™ coffee.
Ten years later, Will Smith pulls up 22,000 hits on You Tube, Certified Organic captures 70% of U.S. consumer recognition, and a record 46 companies will showcase Fair Trade Certified products among their offerings at Natural Products Expo West in Anaheim, Ca. on March 13-16, 2008. In 2008, Fair Trade is emerging as a leading trend within the Natural Products industry. Continue Reading »
Empowerment Alliance:
Fair Trade Federation