developed by Dr. Judith Carney and Marlene Elias
Department of Geography, with the support of the GRCA
Source: UCLA Gloablization Research Center
What does a Beverly Hills make-up counter have in common with West African women?
Many exclusive lines of cosmetics use products made from African shea butter, or karité, for “natural” skin moisturizers, lip balms, and eye creams. The nut of shea butter comes from trees found solely in the West African savanna. For centuries African women have collected the nuts and turned them into shea butter to help their bodies endure the harsh, dry Sahelian climate. In recent years the benefits of shea have become more widely known. It now forms a crucial ingredient of the “natural products” cosmetics marketed by brands such as The Body Shop [and Alaffia]. The growing demand for shea butter in the West is evident in the West African country, Burkina Faso, where karité now ranks third in exports.
Non-governmental organizations (NGOs) and United-Nations affiliates have stepped in to help Burkina’s female producers improve their economic returns from shea butter. Their efforts focus on strengthening women’s access rights to the valuable nuts while sustaining the trees from over-exploitation. Will the shea butter trade bring these types of transformations to the Sahel’s destitute? A focus on the commodity chains that link women in Beverly Hills with those in Burkina Faso will reveal the capability of development projects to effect gender equity and fair trade in this period of contemporary globalization.
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