Economic Sustainability

Fair Trade shea butter provides fair prices for
indigenous resources and economic security.

Fair trade shea butter enables communities to
be self sustaining.

Today, many social scientists agree that the contemporary western economic model is not sustainable, as it involves greed, waste, depletion and abuse of limited resources. We believe that African economies, which are now overrun with corruption and inefficiency, need to follow a different path if they are to become sustainable and independent of foreign aid.

Using Fair Trade Principles to Build Economies

Alaffia’s philosophy is based on the belief that Fair Trade, where morality is practiced instead of individual gain, is the key to Africa becoming economically independent. Paying fair wages, valuing local technologies, respecting local knowledge, using sustainable raw materials and resources are all part of Fair Trade.

Fair trade practices provide sustainable incomes and allow families the luxury of education, proper nutrition and good health, all of which are necessary to build the human capital that will move Africa away from the pervasive poverty it now experiences.