Moral Responsibility

For more than five centuries, Africa's destiny has been in the hands of external powers, either through direct physical control of its human and natural resources, or through indirect economic control. More recently, colonial legacy combined with bad governance has led Africans to horrifying poverty, economic collapse, social breakdown and deep identity confusion. Even more disturbing is that these problems are not limited to Africa; they are pervasive throughout the world.

We believe that poverty can never truly be eliminated in African communities by following a purely Western model of economic development. In fact, Africans can make the most progress by placing fair value on indigenous resources and knowledge, taking advantage of global niche markets, and returning to our core values of community responsibility. Example of income disparity in Lome, Togo: Garbage and poverty behind the Central Bank of the West African States.

Empowerment through Fair Trade

We can all do something to alleviate poverty and inequality. "In order to achieve human dignity and a sustainable future for all communities around the world, those of us who are able have a moral responsibility to uplift the disadvantaged." Alaffia Founder-Olowo-n'djo Tchala

The first step of self empowerment is the full recognition of the value of African products, knowledge and resources through fair prices. The proceeds should be returned to fund education, social and economic infrastructure, and health care. Fair prices will in the long run provide credibility and accountability to African economies because it is a change that comes from within, unlike the current practice of borrowing from global financial institutions. Africans will participate in sustainable economic development if trade practices are fair and benefit all parties. Furthermore, Fair Trade provides stable incomes, which in turn allow participation in education and strengthen social structures.

One Human Family

As part of the human family, regardless of where we are located on earth, we believe it is our moral duty to behave and act in ways that help rather than harm others. One way to do this is to talk to your legislature to support Fair Trade policies towards poor countries. Another is to purchase fairly traded products as much as possible and to talk about the importance of this issue with your friends and family. While Fair Trade coffee and bananas are well known, it is important to realize that all goods should be and can be fairly traded, and it is our individual responsibility to make sure that they are. Please read more about our fair trade shea butter and its importance to West Africa.