Fair-Trade • Cruelty-Free • For Life Certified •  Plant-Derived Ingredients • No Sulfates • No Parabens • No Phthalates • 

Naturally luxurious skin, body, and haircare essentials

with Fair Trade, Cruelty Free ingredients handcrafted at women-led co-ops in West Africa

All curls are Beautiful Curls

Show off your healthy, shiny and defined curls and coils with our Beautiful Curls collection! For all texture types.



Thank the woman who make your Alaffia products possible


Alaffia is a greeting that means ‘a state of peace, health and well-being’. We care for one another and work together to build a more equitable future for women all over the world.

- Olowo-n’djo Tchala, Founder & CEO

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Ingredient Glossary

Frequently Asked Questions

Yes, we're proudly cruelty-free through Leaping Bunny, and do not test on animals.

Leaping Bunny is a cruelty-free certification that verifies that Alaffia does not test their products on animals. To get a leaping bunny certification, companies must pledge to end animal testing at all stages of product development. Additionally, they are required to re-commit to the program annually and allow third party audits to ensure all requirements are continually upheld.

Yes, we offer a wide variety of unscented products from washes to lotions to balms to hair care.

Use our Store Locator to find your closest retail store!

Click HERE to access our Loyalty / Rewards Program page, where you can find all information needed on how to redeem + earn points from your purchases!

With every purchase you are supporting women & families in West Africa.

Our Alaffia Empowerment Projects are Alaffia's mission in action, funded by the sales from our products. Targeted development ensures basic needs are met for a dignified life. This allows West African communities to provide their skills and knowledge to the rest of the world and rise out of poverty. Social impact numbers since 2003:

  • 6,397 births funded
  • 17 schools built
  • 37,521 receipts of school supplies
  • 10,817 bicycles distributed
  • 31,227 eyeglasses distributed
  • 105,061 trees planted

Learn more HERE.

Shop AYÉYA hand-made baskets through our sister organization, https://ayeya.com.