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Fair-Trade • Cruelty-Free • For Life Certified •  Plant-Derived Ingredients • No Sulfates • No Parabens • No Phthalates • 

Naturally luxurious skin, body, and haircare essentials

with Fair Trade, Cruelty Free ingredients handcrafted at our women-led co-ops in West Africa

All curls are Beautiful Curls

Show off your healthy, shiny and defined curls and coils with our Beautiful Curls collection! For all texture types.


$4 Million Donations Raised in 18 years

Learn more about our Empowerment Projects and how we keep our mission in action.

Our Founder

Alaffia is a greeting that means ‘a state of peace, health and well-being’. We care for one another and work together to build a more equitable future for women all over the world.

- Olowo-n’djo Tchala, Founder & CEO

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Ingredient Glossary

Frequently Asked Questions

Yes, we're proudly cruelty-free through Leaping Bunny, and do not test on animals.

Leaping Bunny is a cruelty-free certification that verifies that Alaffia does not test their products on animals. To get a leaping bunny certification, companies must pledge to end animal testing at all stages of product development. Additionally, they are required to re-commit to the program annually and allow third party audits to ensure all requirements are continually upheld.

Yes, we offer a wide variety of unscented products from washes to lotions to balms to hair care.

Use our Store Locator to find your closest retail store!

Click HERE to access our Loyalty / Rewards Program page, where you can find all information needed on how to redeem + earn points from your purchases!

With every purchase you are supporting women & families in West Africa.

Our Alaffia Empowerment Projects are Alaffia's mission in action, funded by the sales from our products. Targeted development ensures basic needs are met for a dignified life. This allows West African communities to provide their skills and knowledge to the rest of the world and rise out of poverty. Social impact numbers since 2003:

  • 6,397 births funded
  • 17 schools built
  • 37,521 receipts of school supplies
  • 10,817 bicycles distributed
  • 31,227 eyeglasses distributed
  • 105,061 trees planted

Learn more HERE.

Shop AYÉYA hand-made baskets through our sister organization,