Beautiful Arrival


I've long awaited this opportunity to unveil the newest addition to our community empowerment projects. Our signature Maternal Care Project, Beautiful Arrival, is expanding into the U.S. Not only is this name appropriate because of the important work of ushering in new life and helping mothers to safely bring their children Earth-side—it's also fitting because of how this program comes to fruition. We selected a partner with shared values and reciprocity, SisterSong. SisterSong is an Atlanta-based, national membership organization whose purpose is to improve institutional policies and systems that impact maternal health care for women of color in marginalized communities.


The maternal death rate in the U.S. for women of color is staggering—for Black women more than double that of white women and for Hispanic women, more than 3x. Even in the states with the lowest pregnancy mortality rate ratio and among women with higher levels of education, significant differences persist. Factors leading to mortality rates are usually a combination of institutional racism, as well as black women's increased susceptibility to certain health conditions and lack of access to care.

Since 2006, Alaffia has been committed to funding safe births in Togo, West Africa, and to-date has helped over 6,500 women. Our expansion stateside is the natural progression and next step in growing Alaffia's maternal care. I’m heartened that we’ll be able to have a bigger impact in the U.S. with SisterSong, who are devoted to serving our communities in need. 

Alaffia will donate 5% of Beautiful Curls sales to Beautiful Arrival. We look to your partnership to help provide much-needed maternal care. Let’s join together to support the future of our mothers and their blessings!

Please stay tuned for more updates. I look forward to sharing our success stories with you! 

Humbly Yours, 

Olowo-n'djo Tchala 


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