Group 22 Alaffia

Show off your healthy, shiny and defined curls and coils with Alaffia’s Beautiful Curls collection! For all texture types, our silicone-free and plant-based formulas are made with handcrafted fair trade unrefined shea butter and coconut oil from our women-led cooperatives in Togo, West Africa. Together, we are cultivating beauty, equality and empowerment!

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No Silicones

No Sulfates

No Parabens

No Phthalates

No Synthetic Fragrance

No Artificial Coloring

No Mineral Oil

Cruelty-Free

test Alaffia Beautiful Curls Curl Enhancing Products
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CURL ENHANCING

Hydrate, define & enhance wavy to curly hair

Say hello to beautiful waves and curls with our Curl Enhancing collection. Perfect for looser texture patterns like beachy waves and bouncy curls. Our silicone-free products hydrate and hold for frizz-free definition and shine without weighing down your hair.

Alaffia Beautiful Curls Curl Activating Products
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CURL ACTIVATING

ACTIVATE & moisturize curly TO KINKY HAIR

For curls, kinks and coils that pop and shine! Our sulfate- and paraben-free Curl Activating collection moisturizes, detangles and defines thick curls and kinky coils. Even the tightest textures love the unrivaled hydration and definition of this creamy curl collection. Plus, it elongates curls without leaving them tacky or greasy!

Alaffia Beautiful Curls Curl Styling Products
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CURL STYLING

Mix & Match for the perfect style

Whip those Beautiful Curls into shape with our Silicone-Free Styling Solutions, formulated to hydrate and hold all curls types. From twist-outs to finger coiling and every style in between, our range of stylers revive, control and smooth every texture type!

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ALAFFIA WAS FOUNDED 17 YEARS AGO BY TOGOLESE NATIVE, OLOWO-N’DJO TCHALA, AND PRAIRIE ROSE HYDE, A U.S. BORN PEACE CORPS VOLUNTEER. THE ORGANIZATION PROUDLY HANDCRAFTS AWARD-WINNING CLEAN AND FAIR TRADE BEAUTY CARE WITH A MISSION OF ALLEVIATING POVERTY AND ADVANCING GENDER EQUALITY IN WEST AFRICA THROUGH THE FAIR TRADE OF INDIGENOUS INGREDIENTS AND COMMUNITY EMPOWERMENT PROJECTS – MATERNAL HEALTH CARE, JOB CREATION, EDUCATION, REFORESTATION AND REGENERATIVE AGRICULTURE.

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ALAFFIA IS MINORITY BUSINESS ENTERPRISE (MBE) CERTIFIED AS A MINORITY-OWNED, MANAGED AND CONTROLLED BUSINESS.

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WHAT IS
BEYOND FAIR TRADE?

ALAFFIA’S BEAUTIFUL CURLS COLLECTION IS BUILT ON A PHILOSOPHY OF BEYOND FAIR TRADE DEFINED BY PAYING A FAIR LOCAL PRICE OR WAGE, OFFERING EQUAL EMPLOYMENT OPPORTUNITIES, ENGAGING IN ENVIRONMENTALLY SUSTAINABLE PRACTICES, PROVIDING HEALTHY AND SAFE WORKING CONDITIONS, BEING OPEN TO PUBLIC ACCOUNTABILITY AND REDUCING THE NUMBER OF MIDDLEMEN FROM SUPPLIER TO CONSUMER.

HOW IT WORKS

OUR WOMEN’S COOPERATIVES IN WEST AFRICA HANDCRAFT INDIGENOUS INGREDIENTS THEN THE ALAFFIA TEAM IN OLYMPIA, WASHINGTON CREATES THE FINISHED PRODUCTS. ALAFFIA RETURNS THE PROCEEDS FROM THE SALE OF THESE PRODUCTS TO FUND COMMUNITY EMPOWERMENT AND GENDER EQUALITY PROJECTS.

MADE WITH LOVE AND RESPECT

WHEN YOU CHOOSE BEAUTIFUL CURLS, YOU JOIN US IN EMPOWERING WOMEN AND FAMILIES IN TOGO, WEST AFRICA. TOGETHER, WE’RE CULTIVATING BEAUTY, EQUALITY AND EMPOWERMENT THROUGH THE FOLLOWING PROJECTS:

MATERNAL CARE

5,597 Births Funded

SCHOOL CONSTRUCTION

16 Schools Built

BICYCLES FOR EDUCATION

10,817 Distributed

SCHOOL SUPPLES

37,521 Recipients

EYEGLASSES

30,852 Distributed

REFORESTATION

99,964 Trees Planted
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AS OF 12/31/20

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MADE WITH LOVE AND RESPECT

WHEN YOU CHOOSE BEAUTIFUL CURLS, YOU JOIN US IN EMPOWERING WOMEN AND FAMILIES IN TOGO, WEST AFRICA. TOGETHER, WE’RE CULTIVATING BEAUTY, EQUALITY AND EMPOWERMENT THROUGH THE FOLLOWING PROJECTS:

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AS OF 12/31/20

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