Group 22 Alaffia

Show off your healthy, shiny and defined curls and coils with Alaffia’s Beautiful Curls collection! For all texture types, our silicone-free and plant-based formulas are made with handcrafted fair trade unrefined shea butter and coconut oil from our women-led cooperatives in Togo, West Africa. Together, we are cultivating beauty, equality and empowerment!

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No Silicones

No Sulfates

No Parabens

No Phthalates

No Synthetic Fragrance

No Artificial Coloring

No Mineral Oil

Cruelty-Free

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CURL ENHANCE

HYDRATE, RESTORE & ENHANCE TYPE 2 HAIR

Say hello to beautiful waves and curls with our Curl Enhance collection. Perfect for looser texture patterns like beachy waves and bouncy curls. Our silicone-free products hydrate and hold for frizz-free definition and shine without weighing down your hair.

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CURL DEFINE

SOFTEN, ELOGATE AND DEFINE TYPE 3 CURLS

For curls and coils that pop and shine! Our sulfate- and paraben-free Curl Define collection moisturizes, detangles and defines curls and coils. Even the tighter curls love the unrivaled hydration and definition of this creamy curl collection. Plus, it elongates curls without leaving them tacky or greasy!

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COIL SCULPT

REVITALIZE, SCULPT & SOFTEN TYPE 4 CURLS

Our Beautiful Curls, Coil Sculpt line was specifically formulated for 4A-4C texture types. Revitalize, sculpt, and soften even the tightest of coils, while enjoying your all-day shine. This line offers the deep moisture and hydration your tighter curl pattern needs to prevent breakage and shrinkage. Sulfate-free.

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CURL STRENGTHEN

STRENGTHEN, REVITALIZE & PREVENT BREAKAGE FOR ALL CURLS

Help strengthen and protect your curls no matter the style with this new Beautiful Curls collection. Made with nourishing unrefined shea butter, Moringa Oil and Chebe Powder, known to encourage hair growth and help prevent breakage by strengthening the hair follicle.

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ALAFFIA WAS FOUNDED 17 YEARS AGO BY TOGOLESE NATIVE, OLOWO-N’DJO TCHALA, AND PRAIRIE ROSE HYDE, A U.S. BORN PEACE CORPS VOLUNTEER. THE ORGANIZATION PROUDLY HANDCRAFTS AWARD-WINNING CLEAN AND FAIR TRADE BEAUTY CARE WITH A MISSION OF ALLEVIATING POVERTY AND ADVANCING GENDER EQUALITY IN WEST AFRICA THROUGH THE FAIR TRADE OF INDIGENOUS INGREDIENTS AND COMMUNITY EMPOWERMENT PROJECTS – MATERNAL HEALTH CARE, JOB CREATION, EDUCATION, REFORESTATION AND REGENERATIVE AGRICULTURE.

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ALAFFIA IS MINORITY BUSINESS ENTERPRISE (MBE) CERTIFIED AS A MINORITY-OWNED, MANAGED AND CONTROLLED BUSINESS.

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WHAT IS
BEYOND FAIR TRADE?

ALAFFIA’S BEAUTIFUL CURLS COLLECTION IS BUILT ON A PHILOSOPHY OF BEYOND FAIR TRADE DEFINED BY PAYING A FAIR LOCAL PRICE OR WAGE, OFFERING EQUAL EMPLOYMENT OPPORTUNITIES, ENGAGING IN ENVIRONMENTALLY SUSTAINABLE PRACTICES, PROVIDING HEALTHY AND SAFE WORKING CONDITIONS, BEING OPEN TO PUBLIC ACCOUNTABILITY AND REDUCING THE NUMBER OF MIDDLEMEN FROM SUPPLIER TO CONSUMER.

HOW IT WORKS

OUR WOMEN’S COOPERATIVES IN WEST AFRICA HANDCRAFT INDIGENOUS INGREDIENTS THEN THE ALAFFIA TEAM IN OLYMPIA, WASHINGTON CREATES THE FINISHED PRODUCTS. ALAFFIA RETURNS THE PROCEEDS FROM THE SALE OF THESE PRODUCTS TO FUND COMMUNITY EMPOWERMENT AND GENDER EQUALITY PROJECTS.

MADE WITH LOVE AND RESPECT

WHEN YOU CHOOSE BEAUTIFUL CURLS, YOU JOIN US IN EMPOWERING WOMEN AND FAMILIES IN TOGO, WEST AFRICA. TOGETHER, WE’RE CULTIVATING BEAUTY, EQUALITY AND EMPOWERMENT THROUGH THE FOLLOWING PROJECTS:

MATERNAL CARE

6,397 Births Funded

SCHOOL CONSTRUCTION

17 Schools Built

BICYCLES FOR EDUCATION

10,817 Distributed

SCHOOL SUPPLES

37,521 Recipients

EYEGLASSES

31,227 Distributed

REFORESTATION

99,964 Trees Planted
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AS OF 12/31/2021

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MADE WITH LOVE AND RESPECT

WHEN YOU CHOOSE BEAUTIFUL CURLS, YOU JOIN US IN EMPOWERING WOMEN AND FAMILIES IN TOGO, WEST AFRICA. TOGETHER, WE’RE CULTIVATING BEAUTY, EQUALITY AND EMPOWERMENT THROUGH THE FOLLOWING PROJECTS:

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AS OF 12/31/2021

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