All Curls Are BEAUTIUL CURLS

Show off your healthy, shiny and defined curls and coils with Alaffia’s Beautiful Curls collection! For all texture types, our Silicone-free and Plant-based formulas are made with handcrafted Fair Trade unrefined Shea Butter and Coconut Oil from our women-led cooperatives in Togo, West Africa. Together, we are cultivating beauty, equality and empowerment!

No Silicones · No Sulfates · No Parabens · No Phthalates · No Synthetic Fragrance · No Artificial Coloring · No Mineral Oil · Cruelty-Free ·

SHOP BY COLLECTION

CURL ENHANCE
HYDRATE, RESTORE & ENHANCE TYPE 2 HAIR

CURL ENHANCE

Say hello to beautiful waves and curls with our Curl Enhance collection. Perfect for looser texture patterns like beachy waves and bouncy curls. Our silicone-free products hydrate and hold for frizz-free definition and shine without weighing down your hair.
CURL DEFINE
SOFTEN, ELOGATE AND DEFINE TYPE 3 CURLS

CURL DEFINE

For curls and coils that pop and shine! Our sulfate- and paraben-free Curl Define collection moisturizes, detangles and defines curls and coils. Even the tighter curls love the unrivaled hydration and definition of this creamy curl collection. Plus, it elongates curls without leaving them tacky or greasy!
COIL SCULPT
REVITALIZE, SCULPT & SOFTEN TYPE 4 CURLS

COIL SCULPT

Specifically formulated for 4A-4C texture types. Revitalize, sculpt, and soften even the tightest of coils! This line offers the deep moisture and hydration your tighter curl pattern needs to prevent breakage and shrinkage. Sulfate-free.
CURL STRENGTHEN
STRENGTHEN, REVITALIZE & PREVENT BREAKAGE FOR ALL CURLS

CURL STRENGTHEN

Help strengthen and protect your curls no matter the style with this new Beautiful Curls collection. Made with nourishing unrefined shea butter, Moringa Oil and Chebe Powder, known to encourage hair growth and help prevent breakage by strengthening the hair follicle.

SHOP THE BEAUTIFUL CURLS COLLECTION

At your local retailer!