
CURL DEFINE
SOFTEN, ELOGATE AND DEFINE TYPE 3 CURLS
For curls and coils that pop and shine! Our sulfate- and paraben-free Curl Define collection moisturizes, detangles and defines curls and coils. Even the tighter curls love the unrivaled hydration and definition of this creamy curl collection. Plus, it elongates curls without leaving them tacky or greasy!
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Curl Define Leave-In Conditioner

Product Details
Made with fair trade and unrefined shea butter from our cooperatives in West Africa, and botanical extracts of comfrey and arnica, our Curl Define Leave-In Conditioner hydrates, softens and improves elasticity. Natural minerals and vitamins smooth the cuticle, remove tangles, improve shine and reduce frizz. For curly to coily hair.
No sulfates, parabens, phthalates, silicones, mineral oil, artificial color or synthetic fragrance. Cruelty-free.
5% of Beautiful Curls sales are donated to our Alaffia Beautiful Arrival program, which helps provide maternal care to women of color in marginalized communities.
Curl Define Hydrating Oil, 2 oz

Product Details
Made with West African baobab, monoi flower, castor and argan oils, our Curl Hydrating Oil replenishes hair's protective layer, softens even the driest curls and revitalizes damaged hair. For all curl types.
No sulfates, parabens, phthalates, silicones, mineral oil, artificial color or synthetic fragrance. Cruelty-free.
5% of Beautiful Curls sales are donated to our Alaffia Beautiful Arrival program, which helps provide maternal care to women of color in marginalized communities.
Curl Define Styling Cream, 8oz

Product Details
Made with fair trade unrefined shea butter from our cooperatives in West Africa and herbal extracts, our Curl Define Styling cream hydrates and elongates curls for maximum definition, while providing residue-free soft hold for natural styles of all kinds. Great for finger styling, twist-outs, braiding, and coiling. Curl activator for curly to coily hair.
No sulfates, parabens, phthalates, silicones, mineral oil, artificial color or synthetic fragrance. Cruelty-free.
5% of Beautiful Curls sales are donated to our Alaffia Beautiful Arrival program, which helps provide maternal care to women of color in marginalized communities.
Curl Define Control Custard

Product Details
Made with fair trade and unrefined shea butter from our cooperatives in West Africa, and botanical extracts of comfrey and arnica,
our Curl Control Custard is a styling cream that protects and hydrates the hair shaft, improves hair strength and promotes shiny, lustrous long-lasting, defining curls while controlling frizz. This residue-free formula provides a soft hold for natural styles of all kinds. Also great for finger styling, twist-outs, braiding, and coiling. For all curl types.
No sulfates, parabens, phthalates, silicones, mineral oil, artificial color or synthetic fragrance. Cruelty-free.
5% of Beautiful Curls sales are donated to our Alaffia Beautiful Arrival program, which helps provide maternal care to women of color in marginalized communities.
Curl Define Cream Shampoo

Product Details
Made with fair trade and unrefined shea butter from our cooperatives in West Africa, and botanical extracts of comfrey and arnica, our Curl Define Cream Shampoo gently cleanses the scalp and hair without stripping natural oils. Your hair will have unrivaled moisture for maximum curl activation and retention, without the frizz. For curly to coily hair.
No sulfates, parabens, phthalates, silicones, mineral oil, artificial color or synthetic fragrance. Cruelty-free.
5% of Beautiful Curls sales are donated to our Alaffia Beautiful Arrival program, which helps provide maternal care to women of color in marginalized communities.
Curl Define Deep Conditioning Mask, 8 oz

Product Details
Our new Deep Conditioning Mask is the perfect addition to Alaffia’s Beautiful Curls Define Collection. This mask was crafted to detangle and deeply condition the hair by providing intense moisture for curls nourishing from root to tip. Designed to add an extra layer of protection, this product makes hair stronger and curls defined. It is infused with key ingredients such as Unrefined Shea Butter, Coconut Oil, Olive Oil and Avocado Oil, leaving your curls nourished and shiny.
No sulfates, parabens, phthalates, silicones, mineral oil, artificial color or synthetic fragrance. Cruelty-free.
5% of Beautiful Curls sales are donated to our Alaffia Beautiful Arrival program, which helps provide maternal care to women of color in marginalized communities.