Alaffia Rewards Program Terms and Conditions

Last Updated: 9/28/2021

Alaffia Rewards Program Terms and Conditions


Alaffia’s rewards program (the “Program”) is offered by Alaffia, LLC (“Company”) to customers making purchases and to potential customers on Company will extend certain perks and privileges as described in more detail herein, and additional offers may be extended from time to time. These terms and conditions (hereinafter “Program Terms”) form the agreement (the “Agreement”) between you (“Member”) and Company with respect to the Program. 


By participating in the Program, Member agrees to these Program Terms and the rules, regulations, policies and procedures of the Program, including the provisions below, dealing with mandatory arbitration of all disputes on an individual (i.e., non-class action) basis. In addition, these Program Terms complement and incorporate by reference the Alaffia Terms of Service (“Terms of Service”). In the event of a conflict between these Program Terms and the Terms of Service, these Program Terms will control with respect to the Program. Each Member is responsible for remaining knowledgeable about the Program Terms. Company reserves the right to disqualify Members who have violated any of the Program Terms.


Company may alter, limit, modify, or terminate the Program, the Program structure, any other feature of the Program, or these Program Terms in its sole and absolute discretion at any time and in any manner without notice. Company will post any additional Program details and updates to the Program (including these Program Terms) here and then update the “Last Updated” date above. Company may also email you about any such changes. Your continued participation in the Program will confirm your acceptance of such changes. 


The Program is open only in the 50 United States and D.C. to individuals who are: (a) over 18 years of age as of the date of their first participation in the Program; and (b) legal U.S. residents. When registering for the Program you agree to register only one (1) account for the purpose of accruing or earning promotional rewards points (“Points”). Membership is limited to individuals only and is limited to one account per individual. Membership is not available to corporations, businesses, charities, partnerships, enterprises or anyone other than an individual, unless written approval is received in advance from Company, in its sole and absolute discretion.


All users who sign up for a Member account at with a valid username and password are automatically enrolled in the Program and can begin earning and redeeming Points. Guest users are not automatically enrolled in the Program and will not earn Points for purchases. Member must provide information accurately and completely when creating an account. Company reserves the right to refuse membership to any customer who does not follow the enrollment procedures. Company may choose to offer sign-up incentives and enrollment promotions from time to time. Member should promptly advise Company of any changes to their personal account contact information, such as name, address, telephone number(s) and/or email address, by visiting and updating their Member account.


Unless Member has opted out of receiving marketing communications, Company may (at its option) communicate with Members about marketing via mail, email, SMS and other channels, including about special Member promotions, offers and more. Company will also use these channels to communicate the Member’s tier status, notify Member of eligibility for a benefit, communicate Program changes and more. Please note that even if you opt out of receiving marketing or promotional communications, Company may continue to send you non-marketing or non-promotional emails, such as those about your account or our ongoing business relations.


The Program may be considered a financial incentive under the California Consumer Privacy Act (“CCPA”). These Program Terms explain the benefits offered to you under the Program, how to enroll and how to withdraw from the Program, and that you may withdraw at any time. As described in these Program Terms, participation in the Program requires provision of identifiers (name and email), and, if you choose to participate in the birthday reward, provision of a characteristic of protected classifications (birthday and month), and also involves the collection of commercial information (e.g., products purchased, purchase dollar amounts, and points used). The value of the personal information we collect for the Program is reasonably related to the value of the discounts provided based on your participation in the Program.


Merchandise returns must be made in accordance with Company’s return policy. Upon the return of an item, the spend amount applied to Program Level status for the original purchase will be deducted from the Member’s account.


Eligible purchases of merchandise and/or services, after promotional offers have been applied, before taxes and shipping charges have been applied, made at (“Eligible Purchases”), count toward your Program tier status and will earn Points. You will earn 1 Point per dollar spent on Eligible Purchases. The following are not Eligible Purchases and will not result in the awarding of Points:

  • The amount of a purchase made with store credit as method of payment;
  • The amount of a purchase made with a gift card as method of payment;
  • The purchase of an Alaffia gift card and donations made to Alaffia Foundation; and
  • Additional items may be excluded from Points accumulation at the sole discretion of Company.


Program tier status is based solely on a Member’s total Points earned through Eligible Purchases in connection with the Program. Points earned through referrals, account creation (except for Bronze status), and birthdays will not count toward tier status. The criteria for each tier are as follows:

  • Bronze:  A Member receives Bronze status upon creating an account at In order for the Member to retain Bronze status, the Member must make any purchase or refer a friend (see “Referrals” below) in the 12 months following initial creation of an account.
  • Silver:  If a Member’s account accumulates two hundred Points from Eligible Purchases only in 12 months or less, such Member will receive Silver status for a 12-month To remain Silver status, a Member must accumulate 200 Points from Eligible Purchases during the 12-month period after qualifying for Silver status. Each new 12-month period requires the Member to earn 200 Points from Eligible Purchases to retain Silver status for another calendar year. If a Member does not earn 200 Points from Eligible Purchases in the 12-month period, the Member will revert to Bronze Status, losing Silver benefits. In order for the Member to regain Silver status, the Member must earn 200 Points in a 12 month time frame.
  • Gold: If a Member’s account accumulates 400 Points from Eligible Purchases in 12 months or less, such Member will receive Gold status for a 12-month To remain Gold status, a Member must accumulate 400 Points from Eligible Purchases during the following 12-month period. Each new 12-month period requires the Member to earn 400 Points from Eligible Purchases to retain Gold status for another 12-month period. If a Member does not earn 400 Points from Eligible Purchases, the Member will revert to the appropriate status based on their spending, losing Gold benefits. In order for the Member to regain Gold status, the Member must earn 400 Points or more from Eligible Purchases in a 12-month time period.

For more information on Program tiers, see


Registered users who refer a new customer to, in compliance with the Referral Requirements below, earn 10 Points for each successful new customer referral.

Referral Requirements

For a referrer to earn 10 Points for obtaining a referral as a result to sending their unique “referral link” (found at to a new individual:

  1. The referred person (recipient of the referral link) must place an order on and be a new customer on the website (referred persons must not have an existing or previous account under an alternate email address or a variation of their name);
  2. You must comply with the “Referral Representations and Warranties” below, including disclosure of your incentivized connection with Company; and
  3. The referred person must be a resident of the 50 United States or District of Columbia.

Referral Representations and Warranties

You represent and warrant that:

  1. A.You satisfy all of the Program eligibility requirements, and that you will not send unsolicited bulk emails or other referral mediums (spam) and will comply with all applicable “SPAM” laws;
  2. B.You will disclose your connection with us when sending referral links to others (e.g., “After you accept my referral, I will receive 10 promotional Points from Alaffia”);
  3. C.You will not engage in any of the prohibited activities listed below. The following actions, each as determined by Company in its sole discretion, are strictly prohibited and we may void your Points, and terminate your participation and/or the participation of the person that you refer:
    1. i. Use multiple accounts, including with different email addresses, for the same person in order to generate additional Points;
    2. ii. Enter into any agreement with any third-party that compensates the third-party for promoting the Program or your “referral link”;
    3. iii. Refer persons using spam, display or paid advertising, sponsored links, or links on message boards or forums;
    4. iv. Use false names, impersonate other people, pretend that one person is two or more separate people, seek to refer yourself, or otherwise provide false or misleading information in connection with this Program;
    5. v. Refer persons using mass forms of communication, including posting on social media platforms and all communications must be with single individuals;
    6. vi. Violate these Program Terms in any way.

    Redeeming Points

    Points may be redeemed by logged-in users when making a purchase on Users must log in to their account in order to redeem Points, and claim rewards on the Program landing page ( or in the Shopping Cart when checking out on the website.

    Unless otherwise specified, Points may not be redeemed in conjunction with other discounts or special offers. Company may limit the number of Points which may be redeemed at one time. Users may redeem only one discount reward per purchase.

    Company in its sole discretion reserves the right to determine the redemption options available to users at any given time and to set and modify the calculation or promotional value of Points associated with these redemption options, without notice to users.

    The system will update the user’s remaining Points after Points are redeemed. Rewards cannot be applied to past purchases.


    Unredeemed Points shall expire twelve (12) months after being earned if the customer does not earn Points through Eligible Purchases or referrals. The expiration for unredeemed Points resets to twelve (12) months from the date of any subsequent Eligible Purchases (i.e., Points expire after 12 months of Member purchase inactivity). In addition, Points will automatically expire if a user’s account is revoked or otherwise cancelled in accordance with the Terms of Service.


    A current, valid email address is required for a Member to be eligible for select benefits, offers and updates. Member must notify Company of change of email address by updating Member account information online.


    Your participation in the Program is voluntary and you may withdraw at any time. If you cancel your account or withdraw from the Program, you will permanently forfeit any Points, tier status, rewards or other benefits earned on your Member account upon cancellation or withdrawal. To cancel or withdraw your membership, call our toll-free number at 1-800-664-8005 or email us at

    Company reserves the right to revoke the membership of any Member in the Program and/or revoke any or all benefits the Member may be entitled to, if in the sole and absolute discretion of Company, a Member abuses any of the Program privileges, fraudulently uses the Program, fails to comply with these Program Terms or otherwise earns benefits through deception, forgery and/or fraud. In the event that Company cancels your membership or terminates the Program for any reason, all Points, tier status, rewards or other benefits earned on your Member account will be forfeited.


    Company reserves the right to vary any or all of the terms of the Program, to amend these Terms of Service, or to terminate the Program, at any time without notice and without further obligations to users, including, but not limited to, modifications which: a) govern Points earned on and after the date of the change; or b) change the value of already accumulated Points. Notice of any such changes, amendments or termination may be provided to users via email, or by being posted on the website and will be effective immediately, unless otherwise stated in such notification.


    Program benefits may not be transferred, purchased, sold, assigned, auctioned or traded, including, without limitation, by death or as part of a domestic relations matter. Doing so will void the Member account. Benefits and Points are promotional in nature and have no cash value and are not exchangeable for cash.


    All current employees of Company are ineligible to participate in the Program.


    Member is responsible and liable for any applicable federal, state or local income, sales, use or other taxes which may result from Member’s participation in the Program.


    Company and each of its respective subsidiaries, divisions, and affiliate entities, along with each such Company’s respective officers, directors, employees, and agents make no warranty, express or implied, including but not limited to, any warranties of merchantability or fitness for a particular purpose with respect to the Program or any products or services related to such Program.


    These Program Terms, the relationship between you and Company, and Company’s rewards program, shall be governed by, construed, and enforced in accordance with the laws of the State of Washington, without giving effect to any conflict of law provisions. Any dispute between the parties that is not subject to arbitration (as set forth below) or cannot be heard in small claims court will be resolved in the state or federal courts of Washington and the United States, respectively, sitting in Pierce County, Washington.


    Please read the following section carefully because it requires you to arbitrate certain disputes and claims with Company and our respective officers, directors, agents, partners and employees (the “Alaffia Parties”) and limits the manner in which you can seek relief from Company, unless you opt out of arbitration by following the instructions set forth below. No class or representative actions or arbitrations are allowed under this arbitration provision. In addition, arbitration precludes you from suing in court or having a jury trial.

    • No Representative Actions. You and the Alaffia Parties agree that any dispute arising out of or related to these Program Terms or the Program is personal to you and the Alaffia Parties and that any dispute will be resolved solely through individual action, and will not be brought as a class arbitration, class action or any other type of representative proceeding.
    • Arbitration of Disputes. Except for small claims disputes in which you or the Alaffia Parties seek to bring an individual action in small claims court located in the county of your billing address, or disputes in which you or the Alaffia Parties seek injunctive or other equitable relief for the alleged infringement or misappropriation of intellectual property, you and the Alaffia Parties waive your rights to a jury trial and to have any other dispute arising out of or related to these Program Terms or the Program, including claims related to privacy and data security, (collectively, “Disputes”) resolved in court. Instead, for any Dispute that you have against the Alaffia Parties you agree to first contact the Alaffia Parties and attempt to resolve the claim informally by sending a written notice of your claim (“Notice”) to Alaffia by email at or by certified mail addressed to Alaffia, Attn: Legal Department 8109 RIVER DR SE OLYMPIA, WA 98501. The Notice must (a) include your name, residence address, email address, and telephone number; (b) describe the nature and basis of the Dispute; and (c) set forth the specific relief sought. Company’s notice to you will be similar in form to that described above. If you and the Alaffia Parties cannot reach an agreement to resolve the Dispute within thirty (30) days after such Notice is received, then either party may submit the Dispute to binding arbitration administered by JAMS or, under the limited circumstances set forth above, in court. All Disputes submitted to JAMS will be resolved through confidential, binding arbitration before one arbitrator. Arbitration proceedings may be held via phone or video conferencing, or in Olympia, Washington. You and the Alaffia Parties agree that Disputes will be held in accordance with the JAMS Streamlined Arbitration Rules and Procedures (“JAMS Rules”). The most recent version of the JAMS Rules are available on the JAMS website and are hereby incorporated by reference. You either acknowledge and agree that you have read and understand the JAMS Rules or waive your opportunity to read the JAMS Rules and waive any claim that the JAMS Rules are unfair or should not apply for any reason.
    • You and the Alaffia Parties agree that these Program Terms affect interstate commerce and that the enforceability of this Section will be substantively and procedurally governed by the Federal Arbitration Act, 9 U.S.C. § 1, et seq. (the “FAA”), to the maximum extent permitted by applicable law. As limited by the FAA, these Program Terms and the JAMS Rules, the arbitrator will have exclusive authority to make all procedural and substantive decisions regarding any Dispute and to grant any remedy that would otherwise be available in court, including the power to determine the question of arbitrability. The arbitrator may conduct only an individual arbitration and may not consolidate more than one individual’s claims, preside over any type of class or representative proceeding or preside over any proceeding involving more than one individual.
    • The arbitration will allow for the discovery or exchange of non-privileged information relevant to the Dispute. The arbitrator, the Alaffia Parties, and you will maintain the confidentiality of any arbitration proceedings, judgments and awards, including information gathered, prepared and presented for purposes of the arbitration or related to the Dispute(s) therein. The arbitrator will have the authority to make appropriate rulings to safeguard confidentiality, unless the law provides to the contrary. The duty of confidentiality does not apply to the extent that disclosure is necessary to prepare for or conduct the arbitration hearing on the merits, in connection with a court application for a preliminary remedy or in connection with a judicial challenge to an arbitration award or its enforcement, or to the extent that disclosure is otherwise required by law or judicial decision. 
    • You and the Alaffia Parties agree that for any arbitration you initiate, you will pay the filing fee (up to a maximum of $250 if you are a consumer), and the Alaffia Parties will pay the remaining JAMS fees and costs. For any arbitration initiated by the Alaffia Parties, the Alaffia Parties will pay all JAMS fees and costs. You and the Alaffia Parties agree that the state or federal courts of the State of Washington and the United States sitting in Pierce County, Washington have exclusive jurisdiction over any appeals and the enforcement of an arbitration award.
    • Any Dispute must be filed within one year after the relevant claim arose; otherwise, the Dispute is permanently barred, which means that you and the Alaffia Parties will not have the right to assert the claim.
    • You have the right to opt out of binding arbitration within 30 days of the date you first accepted the terms of this arbitration section by emailing us at, or by sending your opt out via certified mail addressed to Alaffia, Attn: Legal Department 8109 RIVER DR SE OLYMPIA, WA 98501. In order to be effective, the opt-out notice must include your full name and address and clearly indicate your intent to opt out of binding arbitration. By opting out of binding arbitration, you are agreeing to resolve Disputes in accordance with this Section.
    • If any portion of this Section is found to be unenforceable or unlawful for any reason, (a) the unenforceable or unlawful provision shall be severed from these Program Terms; (b) severance of the unenforceable or unlawful provision shall have no impact whatsoever on the remainder of this Section or the parties’ ability to compel arbitration of any remaining claims on an individual basis pursuant to this Section; and (c) to the extent that any claims must therefore proceed on a class, collective, consolidated, or representative basis, such claims must be litigated in a civil court of competent jurisdiction and not in arbitration, and the parties agree that litigation of those claims shall be stayed pending the outcome of any individual claims in arbitration. Further, if any part of this Section is found to prohibit an individual claim seeking public injunctive relief, that provision will have no effect to the extent such relief is allowed to be sought out of arbitration, and the remainder of this Section will be enforceable.



    To the fullest extent permissible under applicable law, Company is not responsible or liable for any direct, indirect, incidental, consequential, or any other damages under any contract, negligence, strict liability or other theory arising out of or relating in any way, directly or indirectly, to Members’ participation in the Program. This applies even if foreseeable or even if Company has been advised of the possibility of such damages. In New Jersey, this limitation applies only to claims based on breach of warranty.

    Company is not responsible for (a) any loss or misdirection of, or delay in receiving, any application, redemption requests, Points, rewards, or Member benefits; (b) theft or unauthorized redemption of Points, rewards, Member benefits or use of Points, rewards, or Member benefit; (c) any acts or omissions of third parties; or (d) any errors made or published in relation to the Program, including, without limitation, any pricing or typographical errors, errors of description, and errors in the adding, subtracting, crediting, and/or debiting of Points or rewards to/from Member accounts. Company reserves the right to correct (with or without notice) any such errors.


    All Program design, text, graphics, logos, images, titles, phrases and product names and the copyrights, trademarks, service marks, trade dress and/or other intellectual property in such materials are owned by Company and may be registered in the United States and internationally.