All of our Good Soap bars are made with moisturizing and protective ingredients like fair trade unrefined, "raw" shea butter, coconut oil, African black soap and goat's milk. Vegan soaps are noted in the individual soap descriptions. Available in a variety of natural fragrances, Good Soap triple-milled bar soaps are available exclusively at Whole Foods stores in the U.S. and Canada.

10% of proceeds are donated to the Whole Planet Foundation with 1% of retail sales donated (up to $25k annually) to use for its mission of alleviating poverty through microfinance lending around the world. Alaffia dedicates proceeds from sales of Good Soap to our Education Empowerment Project to fund the construction of one kindergarten a year in Togo. Since 2014, we have built six kindergartens.