Good Soap

All of our Good Soap bars are made with moisturizing and protective ingredients like fair trade unrefined, "raw" shea butter, coconut oil, African black soap and goat's milk. Vegan soaps are noted in the individual soap descriptions. Available in a variety of natural fragrances, Good Soap triple-milled bar soaps are available exclusively at Whole Foods stores in the U.S. and Canada.

10% of proceeds are donated to the Whole Planet Foundation with 1% of retail sales donated (up to $25k annually) to use for its mission of alleviating poverty through microfinance lending around the world. Alaffia dedicates proceeds from sales of Good Soap to our Education Empowerment Project to fund the construction of one kindergarten a year in Togo. Since 2014, we have built six kindergartens.

Coastal Breeze (VEGAN)

Airy, light and refreshing, like a clean ocean breeze.

Apple Cider Vinegar

Purifying and crisp with notes of honey and red apple.

Golden Milk (VEGAN)

Creamy, sweet and warm with hints of amber.

Cherry Blossom

A delicate spring floral with a note of luscious red berries.


Perfectly green and slightly sweet with hints of nuttiness, just like a ripe avocado.


Zesty and invigorating for a supremely cooling sensation.


A fresh, crisp and green aroma of pure refreshment.


Lush and sweet, evoking the feeling of warm tropical sunshine.

Lavender - Same great bar, new color!

The alluring scent of a lavender field in Provence.

Vanilla Haze

A warm, cozy and enveloping blend with notes of vanilla bean, cinnamon and citrus.


A sweet and woody aroma to promote vitality and a sense of wellness.

Pacific Citrus (VEGAN)

Uplifting and quartz-infused, this soap will lift your spirits with its bright and juicy aroma. 


100% of proceeds support families & communities around the world
West African Community Empowerment

West African Community Empowerment

Education Projects | Maternal Care Projects | Reforestation Projects
Fair Trade Raw Materials

Fair Trade Raw Materials

Ethically sourced in West Africa| Supporting Traditional Collectors & Cooperatives
Donated to the Whole Planet Foundation

Donated to the Whole Planet Foundation

Partner in Alleviating poverty worldwide
Corporate Social Responsibility (USA & West Africa)

Corporate Social Responsibility (USA & West Africa)

Fair Wages | Sustainability Certifications | Operations

Shop Exclusively at Whole Foods Market!