Naturally luxurious skin, body, and haircare essentials
with Fair Trade, Cruelty Free ingredients handcrafted at our women-led co-ops in West Africa
African Black Soap All-In-One
Multi-purpose cleanser that clarifies, moisturizes, and softens skin, body + hair.
BEST SELLERS
All curls are Beautiful Curls
Show off your healthy, shiny and defined curls and coils with our Beautiful Curls collection! For all texture types.
AVAILABLE AT
$4 Million Donations Raised in 18 years
Learn more about our Empowerment Projects and how we keep our mission in action.
Our Founder
Alaffia is a greeting that means ‘a state of peace, health and well-being’. We care for one another and work together to build a more equitable future for women all over the world.
- Olowo-n’djo Tchala, Founder & CEO
Find your closest retailer!
Ingredient Glossary
Yes, we're proudly cruelty-free through Leaping Bunny, and do not test on animals.
Leaping Bunny is a cruelty-free certification that verifies that Alaffia does not test their products on animals. To get a leaping bunny certification, companies must pledge to end animal testing at all stages of product development. Additionally, they are required to re-commit to the program annually and allow third party audits to ensure all requirements are continually upheld.
Yes, we offer a wide variety of unscented products from washes to lotions to balms to hair care.
Use our Store Locator to find your closest retail store!
Click HERE to access our Loyalty / Rewards Program page, where you can find all information needed on how to redeem + earn points from your purchases!
With every purchase you are supporting women & families in West Africa.
Our Alaffia Empowerment Projects are Alaffia's mission in action, funded by the sales from our products. Targeted development ensures basic needs are met for a dignified life. This allows West African communities to provide their skills and knowledge to the rest of the world and rise out of poverty. Social impact numbers since 2003:
- 6,397 births funded
- 17 schools built
- 37,521 receipts of school supplies
- 10,817 bicycles distributed
- 31,227 eyeglasses distributed
- 105,061 trees planted
Learn more HERE.
Shop AYÉYA hand-made baskets through our sister organization, https://ayeya.com.
@Alaffia
FOLLOW US @ALAFFIA AND TAG US IN YOUR PHOTOS WITH #BEAUTYEQUALITYEMPOWERMENT
With Love & Respect.
