Olowo-n'djo's Blog

As you well know, a main impetus of Alaffia’s beginning was when I met Rose in the 90’s as she was serving my hometown as a sustainable agriculture volunteer in the Peace Corps. As fate would have it, we became partners in both life and business. Her wisdom of ethnobotany, the study of the relationship between humans and flora combined with my cultural knowledge of what is native and indigenous to our part of the world would feed and sustain our work together and inform many of our Alaffia hair and body care formulations. We capitalized on the synergy between our two world views, melded our resources and created Alaffia, which I am so very proud to say continues to put the health of our natural world at the top of our radar and priority list. The Alaffia Foundation has an empowerment project entirely dedicated to sustainable agriculture and if you’re not already familiar here’s a little bit about what we’re doing.